Back in November, when Puff Daddy was still carrying the name P Diddy, he released the mixtape MMM for free. Now, as he uses the moniker Puff Daddy & The Family again, he offers the visuals for the song "Auction" with verses from Lil Kim, King Los and Styles P.
The song is part of the recent mixtape as he prepares to launch his LP No Way Out 2 album, which is a sequel to his 1997 debut and would be his final record, Global Grind reported.
The music video is directed by Hype Williams who is dubbed as the "greatest rap-video director of all time," according to StereoGum. Williams was also the director of the classic clip "Flava In Ya Ear," which is similar to this newly released music video.
The rappers are seen wearing black attire with a white background while delivering energized verses. The entire video is crisp in black-and-white, giving emphasis to the artists and their vocals.
The free mixtape that the rapper released in November, just on time for his 46th birthday, is an all-star collaboration with Lil Kim, Future, Wiz Khalifa, Jadakiss, French Montana, Pusha T, Big Sean, Travis Scott, Ty Dolla Sign and the Lox.
"MMM is a thank you to my fans and is just the beginning, a prelude to what will be my final album, No Way Out 2," he said, according to Rolling Stone, during the time of the release. He also added that the album is a "sonic motion picture" since he is making records not just for music but for culture and fashion.
Last year, Puff Daddy's "Finna Get Loose" song featuring Pharrell Williams was included in the list of top songs for the first time in 15 years, landing on No.44 during its debut week. Said single was premiered at the BET Awards featuring Lil' Kim, Mase and 112 as well as the Bad Boy Records founder, who is born as Sean Combs, Billboard reported.