J. Cole just finally wrapped up some intense touring on the back of his double-platinum record 2014 Forest Hills Drive and he is ready to release another album 4 Your Eyez Only. The LP will be released next week. In addition to the new album, he shared a 40-minute documentary about the process of making the album and previews some new music from it.
The documentary starts out with no introduction with a scene in Electric Lady Studios in New York City where you see a violinist doing close to a dozen almost identical takes to try and perfect on small string section on what could be a track for the album.
He previews some new music in the video for a song potentially titled "Everybody Dies," where he goes after fake rappers that are all around him. He calls out "hipster rappers," "fake deep rappers," "pitchfork rappers," and "amateur eight-week rappers," among others in the clip.
The majority of the video is spent in the studio where we see other musicians, keyboardists, trumpeters, violinists play licks that are dissected and approved by J. Cole's team to be added to the certain songs. Cole is hard at work writing and rapping as well as playing chords on a keyboard and playing some guitar.
The part that has caused the most headlines is his song "False Prophets," where he takes shots at potentially Kanye West or Drake. He goes after rappers who were great and were people he idolized, but now are disappointing because they don't write their rhymes and surround themselves with yes-men. It is ironic if it is Kanye West that they are both TIDAL artist owners.
The video is simple and to the point. It gives you an inside look into the recording process for the album and keeps things as authentic as they can be for something like this. Head to TIDAL to watch the documentary.
We are going to take a guess at how many features this album will have - none. 4 Your Eyez Only will be released on Dec. 9 via Dreamville/Interscope Records. It can be pre-ordered now here.
J.Cole's new song "False Prophets" (Be Like This) pic.twitter.com/P14OlfnB1M
— J.Cole (@OnlyJCole) December 2, 2016