The world is about to quake.
Jay-Z just teased an upcoming video for "Family Feud," a track off his studio album 4:44, which was released this June.
In the clip, the rapper hangs around a church while his wife, Queen Bey herself, watches from the altar. Their daughter Blue Ivy also makes an appearance. Jay-Z has mostly hung in the background in his previous music videos for 4:44, letting artists such as Lupita Nyong'o and Issa Rae take center stage. But this one might be different, as Jay-Z seems to be featured more prominently in various scenes.
It's also the first time where both husband and wife appear in one video since Beyoncé's music video for "Sandcastles," off her Lemonade album, was released in February. The pair also appeared in "Drunk In Love."
The teaser places Jay-Z and Beyoncé inside a confessional cabinet, with the rapper seemingly ready to partake in a shrift. Perhaps he's going to confess about his infidelity, which was hinted various times in Lemonade. On the priest's side is Beyoncé, prepared to hear her husband's confession. While the song is viewed to be about unity within the hip-hop and black entertainment cultures, Jay-Z does spit some lines at some point seemingly referencing his infidelity:
"Yeah, I'll f- up a good thing if you let me / Let me alone, Becky / A man that don't take care his family can't be rich / I'll watch 'Godfather,' I miss that whole sh- / My consciousness was Michael's common sense / I missed the karma that came as a consequence / N-as bustin' off through the curtains 'cause she hurtin' / Kay losin' the babies 'cause their future's uncertain / Nobody wins when the family feuds / We all screwed 'cause we never had the tools."
Fittingly, the trailer has touches of The Godfather, most apparent with its sinister mood of impending doom. Scenes cut intermittently with an unidentified couple in an intimate moment and woman literally stabbing the man on the back.
The music video for "Family Feud" will be released on Dec. 29, exclusively on Tidal. It is the latest music video off Jay-Z's 4:44 album, having released ones for "Legacy," "Marcy Me," "Smile," "MaNyfaCedGod," "Moonlight," "Kill Jay Z," "4:44," "Bam," and "The Story of O.J." Why Jay-Z didn't simply release the whole thing as a visual album, like Beyoncé did with Lemonade, is uncertain.
Watch the trailer below, and if you have any thoughts, don't be afraid to share them in the comments section below!
— TIDAL (@TIDAL) December 28, 2017