Rapper 21 Savage has launched an online financial literacy education program. It aims to help the youth stuck in the middle of shelter-in-place orders due to the coronavirus pandemic; he announced Wednesday, July 1.
The rapper and record producer behind "X" and "No Heart" took to Instagram for his good news. "I'm making financial literacy available to kids and families across the country this summer," 21 Savage wrote. He described "Bank Account At Home" as a "free online program to give you the tools you need to learn to save and make money."
ABC News reports that the Grammy Award-winning artist works with Atlanta mayor Keisha Lance Bottoms. Together, they will provide WiFi connectivity and tablets for underserved students in his home city.
In a statement, Savage said: "I feel like it's important more than ever to give our next generation the tools to succeed in life."
The 27-year-old Atlanta native started his financial literacy program together with the mobile banking service platform Chime. They also teamed up with the digital education platform EverFi.
21 Savage's "Bank Account" Program
His "Bank Account At Home" is the virtual version of his earlier 2018 campaign. It was named after his 2017 hit and Top 20 single, "Bank Account." Also, the rapper first declared his program in his "The Ellen Show" appearance.
In his interview with Ellen DeGeneres, the "Savage Mode" artist explained that he started the campaign to "help kids learn how to save money and make money." Moreover, he also kickstarted his own financial literacy program with a hefty $21,000 cheque.
Also, he handed out a copy of his album to all members of the audience.
Contrary to hip-hop conventions, 21 Savage has reportedly stopped wearing jewelry. In a February 2018 tweet, his then-manager wrote that he's now focused on buying houses, investing in businesses, and "crypto & youth startups."
Its namesake song, "Bank Account," was the lead single from his debut studio album. Savage himself wrote the song and co-produced it with Metro Boomin. It peaked at No. 12 on the Billboard Hot 100. "Bank Account" also reached No. 5 in the "Hot R&B/ Hip-Hop Songs."
It also charted in other countries, including Canada, the UK, Switzerland, Sweden, Portugal, the Philippines, Ireland, and the Netherlands.
"One of the last street homies making music..." and animated films
Regarding his musical style, his friend and frequent collaborator Metro Boomin described him as "one of the last real street ni**as left making music left back there making music." His music remains heavily autobiographic. Savage's lyrics detail his own experiences with violence and drug dealing. Since he made his 2017 debut with "Issa Album," Savage has released three more albums. He collaborated with Offset and Boomin in the 2017 "Without Warning." It was followed by "I Am > I Was" in 2018 and teased "Savage Mode 2" last March.
In 2017, 21 Savage dropped the trailer for his upcoming film, the "ISSA Movie." A year later, he worked on an animated mini-series titled "Year 2100." In the futuristic animation, Savage rules the world. He is faced with a revolt as he runs out of beats. "Emperor 21 Savage" then returns to his native Atlanta to create new hit records.