Taylor Swift was revealed to be this year's Global Top Artist on Spotify; the music streaming platform shared the news through a series of cryptic and mysterious billboards.
According to reports, Spotify had been teasing the announcement by sharing different parts of the graphics announcement through billboards all over the world like an Easter egg hunt-Taylor Swift-style.
Pop Base shared a picture of a part of the announcement with Swift's face partially shown, "New Spotify billboard teasing something Taylor Swift related," the caption wrote.
A few hours later, the whole picture was revealed, and it named the "Anti-Hero" singer was 2023's Global Top Artist; the move is a part of the music streaming platform's way of announcing that Spotify Wrapped 2023 has been released.
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Fans Decode Spotify's Taylor Swift Announcement
Spotify's billboard announcing the Global Top Artist boasts a collage full of references to Swift, like the number 13, which is the singer's birth date as well as favorite number, friendship bracelets, which were traded during her "The Eras" tour concerts, and more.
A fan who goes by the username "Samisntokay" decoded every aspect of the billboard on X (formerly known as Twitter).
The Koi fish represents Swift's "Speak Now" era; she used to perform using a guitar with Koi design, and the same guitar was referenced in her "Anti-Hero" music video.
The famous "lover" house was shown in the background, this is a nod to the same house that Swift used in the "Lover" music video as well as one of her "The Eras" tour sets.
There was a cat wearing a red scarf in the billboard as well; this is a reference to the singer's love for the animal and her chart-topping hit song "All Too Well," which gave a shout out to a red scarf.
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Taylor Swift Dominates 2023 Music Scene
According to reports, Swift is the first female artist to become the most streamed artist of the year on Spotify, the title was previous held by Bad Bunny, Drake, Ed Sherran, and more.
2023 is arguably Swift's biggest year in the music career yet. Not only is she one of the biggest performing acts with her "The Eras" tour, she might also break a record previously held by Michael Jackson.
According to the Hollywood Reporter, the singer's "The Eras Tour" concert film just surpassed $250 million in worldwide movie ticket sales. It is one of the most successful concert films in the decade.
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