Selena Gomez is a social media royalty. The actress-turned-pop star has made waves not only in the music scene but also as a celebrity on social media.
Aside from being the most followed celebrity on Instagram, Gomez is hailed as the most popular music artist in TikTok this year.
Selena Gomez: The Most Popular Music Artist in TikTok in 2023
According to a Variety report, Selena Gomez was crowned by the video-sharing platform as its most popular music artist of the year.
Apparently, TikTok users have engaged the most with Gomez over the past year. She has 59.3 million followers, making her the most popular artist in the United States.
Worldwide, she is the second most popular artist, just below Kim Loaiza and above Blackpink, Shakira, and BTS.
In February 2023, a video of Gomez getting ready for her early morning flight amassed more than 24 million likes. It's the fourth Top US Trending Videos on the platform.
Most Popular Artists on TikTok in 2023
Next to Gomez, singer-songwriter Natalie Jane comes second with 9 million followers. Ice Spice has 10 million followers, Meghan Trainor has 17.9 million followers, Ariana Grande has 33.4 million, while Miley Cyrus comes in sixth with 18.4 million as Cardi B has 24 million.
NLE Choppa boasts at No. 8 with 16.8 million, Lil Mabu with 5.5 million, while Lizzo rounds at the tenth spot with 26.4 million followers.
Globally, Kim Loaiza leads the pack, with Gomez coming in second. BLACKPINK comes third, with BTS, and Feid in the fourth and fifth spots. ENHYPEN sits at the sixth spot with Karol G in the seventh. Le Sserafim is at eight and New Jeans and Shakira arrived at the ninth and tenth spot.
"Year on TikTok 2023 is a way for us to honor some of the standout moments that have happened on TikTok throughout the year," TikTok Head of Operations Adam Presser said in a statement. "It's a window into stories that have inspired, entertained and educated over 1 billion people around the world. Thank you for another year of bringing joy to our community and sharing your creativity with us."
TikTok has paved the way for artists to engage with their fans through trends and interactive features. Music artists have used TikTok as an effective marketing tool for their music promotion and it has been utilized recently to drive downloads and boost streaming activity.
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