Kanye West is expanding his YEEZY brand into the contentious adult film industry.
"Yeezus Porn Is Cumming," the rapper posted on X, formerly Twitter, Wednesday (Apr. 24). The six-second clip features a sensual female voiceover encouraging listeners to go to yeezy.com.
As of now, there is no NSFW content on the Yeezy website. The website primarily sells apparel: joggers, hoodies, t-shirts, bodysuits and more. Every item costs $20, including his latest album, VULTURE$.
West is reportedly recruiting Mike Moz, the ex-husband of Stormy Daniels, and an industry expert, as a lead director for the Yeezy Porn project. Moz has served as a producer, casting agent and creative director on various professional porn videos.
Porn isn't new territory for West. Though he has yet to star in a publicly accessible adult film, he served as the creative director for the inaugural PornHub Awards in 2018.
In an episode of VICE's video series, PARTY LEGENDS, Ninja of rap-rave duo Die Antwoord claimed that West forced him to watch porn after the two played basketball with Drake.
In 2022, Former employees of West alleged that the rap star made them watch adult films alongside him, including explicit content featuring his ex-wife, Kim Kardashian. He reportedly also showed staffers his own sex tapes. He even allegedly played pornography to Adidas executives before the brand dropped him.
In an exposé to Rolling Stone, the former employees revealed that they had sent a letter to Adidas CEO Bjorn Gulden to address the "toxic and chaotic environment that Kanye West created."
West's attitude on adult films has changed throughout his career. He described having a pornography addiction in 2022, but had previously said that he was a fan of PornHub.
West made an appearance on Jimmy Kimmel Live! in 2018. He was asked if his "attitude towards women had changed since having daughters." West has two daughters, North and Chicago.
"No, I still look at Pornhub," replied West. Kimmel probed as to which category West watches, to which he said ""Black on white, obviously."
Four years later, he posted on Instagram about the destructive nature of porn, writing "Pornography destroyed my family. I deal with the addiction instagram promotes it." He continued that he wouldn't "let it happen" to North and Chicago. He also alleged that "Hollywood is a giant brothel." West has since deleted the post.
Now, it appears that West has, once again, changed his attitude towards the adult film industry.
Details surrounding his new business venture have not been announced, but a TMZ report alleges that Yeezy Porn will debut this summer.
