Just because Apollo Nida has been behind bars for nearly three months now doesn't mean that he hasn't been busy. The fallen husband of "The Real Housewives of Atlanta's" Phaedra Parks has actually just launched a new business venture, from behind bars. Nida Fitness 4% is intended to be a motivational fitness program that Nida hopes will get people up off the couch. The company's tag line, "It's only 4%," is in reference to the fact that a one hour workout is actually only 4% of most peoples' day.

Nida was reportedly selling new wristbands in support of his new business on a brand new website that is currently crashed. It's kind of ironic that Nida is now trying to be a legitimate businessman after years of shady dealings and identity theft are what got him locked up for his current 8 year sentence. He had said in some of his final scenes filmed for "RHOA" that he didn't want to come out of prison with nothing so perhaps this is his way of trying to become financially independent on his own, for real.

Fans of the show already know that Nida's antics have cost him his marriage to Parks, as the two are muddling through a divorce with two small children to still take care of. What is kind of ironic is that if Nida had actually figured out a business plan that was legit sooner, then he wouldn't be sitting in prison and he would likely still have his family together.

What are your thoughts on Nida's new 4% fitness venture? Would you actually plunk down cash for anything that this man is selling? Do you think that his new business will take off? Tell us your thoughts in the comments below!

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