Coachella is known for being a place where people go to be seen. And when you want to be seen, you probably want to look trendy as well. With the festival becoming as famous on style blogs as it is on music blogs, it's no surprise that H&M has teamed with Coachella for a new festival-themed clothing line. According to Women's Wear Daily, the Swedish retailer has been sponsoring Coachella for six years and will begin selling their H&M Loves Coachella line at 350 stores in North America starting March 19 with a worldwide launch March 26. The company will also have an H&M pop-up shop on the festival grounds for exclusive merchandise, incase you forget your festival uniform at home.
"The H&M Loves Coachella collection features all the BoHo touch points: fringe, tunics and cutoffs. H&M's in-house team designed for women lace tops, rompers, graphic tops, crop tops and wide-leg pants. For men there will be graphic T-shirts and shorts," WWD reports.
Compared to high cost of attending the festival, the prices to dress like you're there much more affordable. Items range from $4.95 to $49.95.
"Coachella is one of the most anticipated music events in the country," a spokeswoman for H&M said in a statement. "This collection gives fashion and music lovers the opportunity to be a part of it."
Coachella takes place on two weekends in April -- the 10-12 and the 17-19. The lineup features AC/DC, Drake, Jack White, Florence and the Machine, David Guetta, Hozier, The Weeknd, Father John Misty, The War On Drugs, and more.
Tickets are already sold out, however, H&M will be giving away several all-inclusive trips to Coachella throughout the month of March. Customers in the U.S. will be entered to win a Coachella weekend if they bring unwanted clothing to any H&M store to be recycled. Additionally, they will receive a voucher for 20% off their entire purchase.
Will you be buying a Coachella uniform from H&M? What do you think of the partnership? Sound off in the comments section below!
