Chance the Rapper has been putting on for Chicago so much that one of the city's premier breweries, Goose Island, has decided to give him his own beer. Chance's No Collar lager will be debuted at the Pitchfork Music Festival, which runs from July 17-19 in Chicago's Union Park.
Chance's signature beer will be a Helles-style lager (5.3%) that the Social Experiment rapper designed on behalf of his hometown. Goose Island brewmaster Jared Jankowski relayed Chance's wishes to design a brew "for the hardworking people of Chicago...exactly what you want to drink after a long day of work."
"No Collar" will be one of many Goose Island beers on tap at this year's Pitchfork festival, at which Chance will headline alongside Wilco and Sleater-Kinney. Chance's headlining slot is set for Sunday (July 19) at 8:30 PM. The full lineup, which includes a diverse range of acts such as Mac DeMarco, Ariel Pink and Run the Jewels, has over 40 acts on the card.
Aside from Pitchfork, Chance will also perform at the Life Is Beautiful festival in Las Vegas as well as the TBD Festival in Sacramento.
Chance hasn't released a solo project since 2013's highly acclaimed Acid Rap mixtape. He has, however, been the lead vocalist for the band The Social Experiment, who recently released Surf, a free project that amassed over 10 million individual track downloads on iTunes.
Watch the Broadway-themed video to the group's "Sunday Candy," a standout from Surf.
Though Chance hasn't yet announced any new music on his end, he's been seen in the studio with his fellow Chicagoan Kanye West. Indeed, there's a wealth of hip-hop talent hailing from the Windy City.
Perhaps Goose Island should give Kanye his own beer. What on earth would that taste like?
