Aerosmith, Keith Urban and The Chainsmokers are just a few of the artists scheduled to play the NCAA March Madness Music Festival for 2017. Other acts performing that weekend are Blink-182, Macklemore & Ryan Lewis, Grouplove, Capital Cities, Leon Bridges and Nathaniel Rateliff & The Night Sweats.
The festival runs three days and will be taking place from March 31 to April 2 at the Margaret T. Hance Park in Phoenix, where the Final Four and championship games will be taking place. Individual festival nights will each have a different sponsor, including AT&T Block Party for March 31, Coca-Cola for April 1, and Capital One JamFest on April 2.
“The NCAA March Madness Music Festival has become the largest event outside of the Final Four games themselves,” vice president of Turner Live Events Shea Guinn said to Billboard. “With three days of free concerts, A-list artists and well over 100,000 attendees it definitely adds another layer of excitement. The concerts allow fans from all over the country the opportunity to be part of March Madness even if they may not have tickets to the games.”
The concerts running throughout the weekend will be live-streamed on NCAA.com, BleacherReport.com and the official NCAA YouTube channel. The festival is also making information available on the official website for the event as well as the app.
Check out a full schedule for the weekend below:
Friday, March 31: AT&T Block Party (4 P.M. to 10 P.M.)
Satuday, April 1: Coca-Cola Music (2 P.M. to 10:30 P.M.)
Sunday, April 2: Capital One JamFest (3 P.M. to 10 P.M.)
Macklemore & Ryan Lewis
Nathaniel Rateliff & The Night Sweats