As the year concludes, Vevo has analyzed the data to determine the music videos and artists that garnered the highest viewership on the platform.
Following the release of numerous albums, a world tour with unprecedented attendance, and the debut of a concert film, Taylor Swift has been crowned Vevo's "Most Watched Artist" in the United States, accumulating almost 650 million views in 2023. Vevo reports that Swifties nationwide engaged with Swift's content on the platform, particularly during the "Eras Tour." Notable increases in U.S. views were observed for videos such as "All Too Well: The Short Film" (+333%), "cardigan" (+150%), and "Fifteen" (+171%).
Karol G continues her reign as the "Most Watched Artist" globally for the third consecutive year, amassing an impressive 4.7 billion views in 2023. Shakira, another Colombian sensation, secures the second spot on Vevo's global chart with 3.2 billion views this year. The collaborative masterpiece of Karol and Shakira, titled "TQG," claims the title of the "Most Watched Music Video" of 2023 worldwide, accumulating a staggering 880 million views.
In a remarkable feat, "TQG" becomes Vevo's most-watched global premiere of 2023, achieving 181.9 million views within just the first two weeks of its release. Reflecting on these achievements, JP Evangelista, Vevo's senior vice president of content, programming, and marketing, expresses excitement about iconic female artists dominating the charts.
Evangelista notes common creative elements among the top videos, including the use of Easter eggs, messages of empowerment, and symbolic choreography evident in videos like "TQG" and "Flowers." The trends on this year's charts also highlight the global growth of Latin music and underscore the influential role of social media in music video discovery.
