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As the dance music calendar gets under way with Miami Music Week and Ultra Music Festival this weekend 7UP has unveiled its new commercial pitched towards generation x starring Martin Garrix and Tiësto. The duo uses the opportunity to premiere their new single "The Only Way It Up" (could the name be an ode to the brand). The commercial starts with Garrix and Tiësto sitting side-by-side in a trailer, talking about how each one of them has been an influence on the other and presumably listening to the track through Tiësto's headphones on a laptop. They are ejected out into a desert outside of Las Vegas with absolutely nothing around, but that is soon going to change.
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