Although not all New Yorkers were pleased with her song "Welcome To New York," the track earned Taylor Swift a new gig. The pop singer has partnered with NYC & Company as its global welcome ambassador for tourism. The announcement was made earlier this morning on Good Morning America.
In a series of videos on nycgo.com, scored with by "Welcome To New York," Swift explains how New York influenced her album, why she loves the city, that New Yorkers are actually nice, and the proper way to pronounce New York vocabulary terms such as "Houston Street."
"What makes New York City, New York City is that it's unlike anywhere else in the world," Swift says in one of the promo videos. "It's almost like the city has its own heartbeat. You can find fashion that inspires you, art that inspires you, humanity that inspires you - everywhere you look. It's impossible not to fall in love or be affected by something in New York City. ...New York kind of pulled me here like a magnet. I was intimated by the fact that it was bright and bold and loud. Now I know that I should run toward things like that. I should run toward things that are absolutely, overwhelmingly electric. There's so much happening right in front of you, so many stories playing out that for my writing, it definitely inspired an album that is by far the one I'm most proud of in my career."
Watch all of the promo videos here.
Breaking news: @taylorswift13 is our Global Welcome Ambassador! #WelcomeToNewYork! https://t.co/6p0bGZQoey #w2ny pic.twitter.com/cwfPb9TAT5
— nycgo (@nycgo) October 27, 2014
"It's like an electric city, and I approached moving there with such wide-eyed optimism," she said of "Welcome to New York" when it was released last week. "I saw New York as a place of endless potential and possibilities, and you can hear that reflected in this music and in this song."
Taylor Swift's latest album 1989 came out today via Big Machine Records. Her fifth studio album marks her officical musical departure from country pop to straight pop music.
Do you think Swift is a good choice for the Welcome ambassador? Sound off in the comments section below!
