Taylor Swift has a "Blank Space" in her 1989 promotion single, and she's tapped, well, "Blank Space" to fill it. Yesterday (Oct. 30), Swift and her record label Big Machine announced that she will follow up "Shake If Off" by promoting the sassy single life track "Blank Space."
According to Billboard, "Blank Space" will officially be sent to radio for promotion beginning on Nov. 10.
Like the lead single "Shake It Off," Blank Space was co-written by pop writers extraordinaire Max Martin and Shellback. The mid-tempo jam features an earhook-y work and catchy melody for days, with theatric rises and falls in Swift's speak-singing voice.
"Nice to meet you, where you been / I can show you incredible things / Magic, madness, heaven sent / Saw you there, thought 'Oh my god, look at that face' / You could be my next mistake / Love's a game, do you wanna play?" Swift sings in the opening hook.
Swift plays fun about her past dating game, warning her future lover that she can "be that girl for a month" but he shouldn't be scared of her.
"Got a long list of ex-lovers / They'll tell you I'm insane / But I got a blank space baby / And I'll write your name," she sings. Though much of 1989 consists of vague lyrics, this song feels distinctly like a poppy version of Swift.
Further details about the promotion of "Blank Space," including a music video release date, remain under wraps.
"Blank Space" is the second single from 1989, and its promotion follows the album's release earlier this week (Oct. 27). 1989 is looking to be a major win for Swift; the album is expected to exceed one million copies sold during its first week on sale.