Yes, gold rolling papers exist. And yes, Tyga is investing in the company that makes the smoking accessories. He's even been tapped as the Shine Papers creative director. A single leaf paper costs $4.60 and can be purchased at tobacco shops and online. The rapper described the product a "premium experience."
"Why burn regular paper when you can burn 24-karat gold?" Tyga said, sounding like a guy who has a solid chunk of disposable income. As XXL points out, Shine Papers doesn't cater to only marijuana smokers, but Tyga is most likely banking on the legalization of the drug. Remember, Colorado and Washington legalized it for recreational use and other states are starting to follow.
The 24-year-old rapper has his hands in a few different ventures like a clothing line, watch line and shoe deal with Reebok. He was featured on Forbes' Hip-Hop Cash Princes list in February saying, "It's not just about rap. It's about branding and what you represent, your whole subculture. If you look at artists ... it's just building something, a brand that people can relate to on a day to day [basis]. That's what we do."
Meek Mill, J.Cole and Wale all appeared on the list as well.
Tyga signed with Young Money/Cash Money back in 2011 and has been killing it ever since. His third studio effort, Hotel California, dropped last year and performed well on the charts. The follow-up, The Gold Album: 18th Dynasty, is due out in December provided that Tyga doesn't leave the Young Money label. There's a definite beef going on, and Lil Wayne shared similar sentiments recently as well.
