It’s official, Lady Gaga and Elton John are partnering for a Love Bravery clothing line at Macy’s. The line is slated to be exclusive to the department store and its aim is to inspire prospective buyers. Love Bravery will additionally support their charities -- Born This Way for Lady Gaga and the Elton John AIDS Foundation.
A press release given to Billboard described the line as “a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice.” The release further went on to describe just what will be featured, including outerwear, clutches, backpacks, scarves, shirts, sweats, beanies, key chains and pins. There will also be speakers, water bottles and skateboards for the line’s more active buyers. Love Bravery is also part of the Macy’s American Icon campaign, and the designs and prints featured are described as having been influenced by both major industry figures.
There will be a huge musical influence on the items, piano prints influenced by John, hearts, Gaga’s face and of course, the signature monster claw for all of her “Little Monsters.”
Natali Germanotta, Gaga’s sister, collaborated on the line with her stylist, Brandon Maxwell, so it does boast some good credentials.
In a statement, Mother Monster said, “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion.”
John further said, “I love the idea of fusing who you are on the inside - your passions and dreams - with what you wear on the outside.”
The line will be sold at Macy’s beginning this spring and will be available through Aug. 30. 25 percent of the money made from the line will benefit their respective foundations.
In Lady Gaga’s other ventures outside of music, it has been revealed that she will be returning to American Horror Story: Hotel for her role as “The Countess.” She won a Golden Globe for her turn in the fifth season and it was almost inevitable that she would return for season 6. Gaga first revealed that she would be returning in an interview with the New York City radio station Z100 on March 4.