DJ Khaled has elevated himself from the guy you hear shouting on all of those big hip-hop hits you hear to your motivational speaker, flower connoisseur and jet-ski instructor in just about six months. With the power of Snapchat, the self-professed king of the anthems has become the platform's biggest star and used it to market his own material relentlessly. Part of his brand is "fan luv," where he meets fans at various pop up locations in cities across the United States in preparation for his new album Major Key, which was released on Friday. To thank his fans for all of the support, he has penned a moving letter that expresses his gratitude to the fans for his support over his whole career.
He starts out by referencing one of his first his "We Takin Over," which is fitting since he has been heading to each city and bringing his fan luv with him.
"We told THEY that we were taking over one city at a time! And that's exactly what we did. Together. Over the past 10 years of We The Best Music I have had my ups and downs but one thing never changed. And that is the support and love from my fans."
He says he works hard to try and inspire others to do the same and be great, spreading love along the way.
"My goal is to spread love. My goal is to inspire the next young genius to be great. My goal is to create the best body of work that speaks to everyone. Whether you're in the mud pushing to make it out and become great or in the hills looking for a way to give back the blessings you've received. I do this for you fan luv."
He then goes on to say that his new album Major Key is the culmination of 25 years of blood, sweat and tears. According to Billboard, it is set to dethrone Drake from the top of the album charts and sell about 90,000 equivalent units.
He goes on to tell a story of some fans he met the other day and how his impact on them touched him.
"I met a fan luv the other day and touched my heart fan luv was in tears and said Khaled I love u you changed my life I look at fan luv and said fan luv u changed my life !!! Fan luv we r so connected !!! Fan luv let's win more let's embrace our blessings we have life we can do Anything we want do!!"
It is a touching read and of course there are a lot of emojis.