The fallout of the Heathcliff Berru sexual assault scandal continues to grow. The former president of large PR company Life or Death PR was accused by as many as seven different woman of sexually assaulting them on Tuesday. After these allegations were made public, Berru stepped down from his role and made Nick Dierl the man in charge to keep the company running. It appears as though Dierl and the staff have decided that the company name was too toxic and they are all leaving Life or Death PR to start a new venture without the cloud of Berru's sexual assault hanging over them.
Dierl explained their decision on Twitter, saying, "in light of recent events, the remainder of the Life or Death Staff is leave the company today." He went on to say that they will start a new venture "immediately that bears to ties to Heathcliff Berru or Life or Death."
The move start a new company was precipitated by the fact that the company was hemorrhaging clients ever since the Dirty Projectors' Amber Coffman, Best Coast's Bethany Cosentino and others came out and accused Berru of drugging them and / or sexually assaulting them (sound familiar?). Clients like Wavves, DIIV, Beach Fossils, Kelela, Speedy Ortiz and Wet all came out saying they would cease working with Life or Death.
Killer Mike was the lone individual to voice his support of Berru, saying he hopes he can become a better person through this.
In light of recent events, the remainder of the Life or Death staff is leaving the company today.
— Nick X Dierl (@nickdierl) January 20, 2016
We are saddened by the circumstances under which we are departing but are grateful for the opportunity we had together. — Nick X Dierl (@nickdierl) January 20, 2016
There will be a new venture imminently that bears no ties to Heathcliff Berru or the Life or Death name.
— Nick X Dierl (@nickdierl) January 20, 2016
More soon from Bradley, Linda, Duncan, Emily and Nick. — Nick X Dierl (@nickdierl) January 20, 2016
