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Big K.R.I.T.'s upcoming album Cadillactica will be out in less than a month, but today the Mississippi rapper has shared the music video for the album's first single "Pay Attention" featuring Rico Love, which you can check out below. The Daniel Czernilofsky-directed clip is simple enough, with K.R.I.T. and Rico performing the song in some minimalist black-and-white settings while some women try to catch their attention (or get them to "pay attention," as the title implies).
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