Last week, we reported that Lady Gaga was denied a permit to play the Doritos stage, a.k.a. a 56-foot vending machine-shaped stage, in the parking lot of a restaurant in Austin. The city said they would work with her to find a venue more suitable to the crowds she would likely draw.
Now the ARTPOP singer is set to headline the outdoor stage at Stubbs on March 13, which will become the temporary location of the Dorito's #BoldStage that night.
As Billboard points out, the gig will be a more intimate affair than her typical show as Stubb's has an average capacity of 2,200. Gaining entrance into the concert will be challenging for fans, so Gaga and Doritos have tasked fans with a series of outlandish "Bold Missions," which will be revealed on Doritos.com and Doritos social pages in the days leading up to her performance.
Gaga debuted the campaign this morning via YouTube saying, "We're calling it Bold Bravery. I want you to share a picture or a video that expresses your individuality through a bold action. What bold thing have you done that makes you stand out?"
She also spoke to Billboard about the project saying, ""I hope everyday to inspire my fans to follow their dreams, hold their talents precious and go for it. Doritos is supporting this same message. I always say, 'I hope to spread love with every invention,' and I'm excited to see how the crowd at SXSW will spread their own mantras."
For entry into the show, SXSW Music and Platinum badge-holders and attendees with Artist Wristbands will perform their own Bold Missions at the Austin Convention Center on March 11 and 12 from 10 a.m. to 1 p.m. CT. Those who compete will have their credentials scanned and will be entered into a drawing for tickets to the performance. Winners will be selected at random and they will be notified no less than 12 hours before the concert.
Read the full interview with Gaga and Doritos here. Let us know what you think in the comments section below!