50 Cent doesn't usually have a filter when it comes to social media, but maybe he should have consulted his "no man" before posting this one. The "9 Shots" rapper recently put up an Instagram picture of himself sitting next to a homeless man, whom he proceeds to compare to Puff Daddy. It's the latest jab in the ongoing feud between the two owners of competing vodka brands, EFFEN vodka (50 Cent) and Ciroc (Diddy), which, lately, has been kept aflame by 50 Cent on Instagram.

Late last night, 50 Cent posted the picture, a selfie of him and an elderly homeless man, and wrote, "Me and PUFF kicked it today he said, 50 I'm getting to old for this sh!t. I said I KNOW."

The last time Diddy dissed 50 Cent, subliminally or otherwise, was when he visited The Breakfast Club earlier this month and welcomed his EFFEN competitor into the vodka game, but added, "I hope he appreciates me opening up the doors for him continuously."

Since, 50 Cent has been clowning the Ciroc boss repeatedly on Instagram. Though Diddy has remained unprovoked, French Montana has since taken up arms against EFFEN on behalf of Ciroc. The South Bronx "Ciroc Boy" posted an Instagram video of himself dumping a box of EFFEN in the trash and he also called out 50 Cent and EFFEN during a recent "One Hell of a Nite" show in Connecticut.

See More 50 cent
Join the Discussion