Kanye West has been among the most talked about artists in 2016 following the release of his new album The Life Of Pablo and the constant updates that have come along with its existence on TIDAL. That exclusive window is about to come to an end, but a new door may be opening for Yeezy who is reportedly moving management over to Scooter Braun, the man behind Justin Bieber, PSY, Ariana Grande and others.
As first reported by Billboard, Braun will share management with his longtime rep Izzy Zivkovic. Unnamed sources cited by Billboard tell the publication that there is no formal agreement in place right now, but "Scooter is a friend and confidant and is consulting with Kanye."
Yeezus will continue to be represented by United Talent Agency (UTA).
If Braun and Zivokic can work together as co-managers then this could work considering the scope of Kanye's business and what he hopes to achieve not only as an artist, but also in fashion, G.O.O.D. Music and Donda (remember that chart?).
Without a formal agreement in place, this could fall through at the 11th hour, but Braun is good at handling big egos and superstars who live in the spotlight. It would be a coup for the 34-year-old and his SB Projects management company.
Kanye West is still navigating a complicated rollout for his new album The Life of Pablo. He promised that the album would be a TIDAL exclusive forever, but certain songs such as "Famous" have started to appear on Apple Music and Spotify, while downloads are starting to ship out to fans who initially purchased the album. It should be made available on all platforms tomorrow, which has made many new TIDAL subscribers quite mad. The service was able to rack up 250 million streams on the album over the first 10 days.