Here's the latest development in the quickly escalating #VodkaWar. French Montana, member of Puff Daddy's "Ciroc Boys," just posted an Instagram video of himself dumping a case of 50 Cent's EFFEN Vodka straight into the trash. "This is how I feel about your bullsh*t," he said while tossing the bottles.
UPDATE: 50 saw the clip of French throwing away a case of his vodka, and has since responded with another video, in which he imitates a phone call from Puffy to French that he suspects occurred immediately after French praised EFFEN.
LMAO puffy send them for cheese cake, the whole crew soft Damn #EFFENVODKA #FRIGO #SMSAUDIO
A video posted by 50 Cent (@50cent) on Aug 22, 2015 at 3:21pm PDT
This what I feel about your bullshit effen vodka @50cent lol This what happened after they took that clip just incase spin king ain't till you #thankmelater #cirocboys #lastnight #yousellinbullshit #nolovelost A video posted by French Montana (@frenchmontana) on Aug 22, 2015 at 12:12pm PDT
Early this morning while still out partying, DJ SpinKing, one of New York's top hip-hop club DJs, posted a clip of French giving somewhat of a shout out to EFFEN. "That sh*t kind of watered down, but I love it," said the Coke Boys rapper.
@frenchmontana A video posted by Dj SpinKing (@djspinking) on Aug 22, 2015 at 1:32am PDT
50 has since reposted the clip on his own Instagram, taking the video as evidence that French is having cold feet regarding his partnership with Puffy's Ciroc. He jokes that Puffy hasn't been paying French for his longtime Ciroc promotion and asks Puffy, "where his check at?"
French Montana is down with us it's the unit. #EFFENVODKA #FRIGO #SMSAUDIO puffy tried to set him up,where his check at? The real money puff we street not stupid. A video posted by 50 Cent (@50cent) on Aug 22, 2015 at 7:27am PDT
After seeing 50's post, French posted the video showing him trashing the case of EFFEN, which he claims occurred right after SpinKing posted the original clip. Yesterday, French Montana made an in-store appearance at a Bronx liquor store on Ciroc's behalf. 50 apparently heard the gig wasn't much of a success, as he put up a video of himself clowning French (but mostly Puffy) and claiming that only 10 people showed up. He then imitated French's supposed frustration at the underwhelming liquor store turnout: "He said, 'F*ck this, lemme have a drink. Puffy trying to make me go against 50, he set me up!'" 50 captioned the video by writing, "you know damn well that ain't gonna work puffy, daddy."
you know damn well that ain't gonna work puffy,daddy. LMAO YOU IN TROUBLE #EFFENVODKA #FRIGO #SMSAUDIO A video posted by 50 Cent (@50cent) on Aug 21, 2015 at 1:02pm PDT
Things are definitely heating up in the longtime on-and-off beef between 50 and Puffy, who are now using their respective vodka brands as the primary fuel for their mostly harmless (and humorous) rivalry. When Puffy stopped by The Breakfast Club last week, 50 had a case of EFFEN delivered to him while he was on the air and he included a note that read, "Let's be friends - Curtis Jackson," imitating Drake's similar move -- when he sent Charlamagne Tha God bottles of champagne after promising he would do so on his "Back 2 Back" Meek Mill diss track. In June, Puff had offered 50 a "lifetime supply" of Ciroc for his 40th birthday. After receiving the bottles from 50, Puffy welcomed him into the vodka game but added, "Hopefully he appreciates me opening up the doors for him continuously." Earlier this week, 50 took back his offer of friendship and dissed Puff Daddy's latest Pharrell-featuring single, "Finna Get Loose," saying, "That sh*t is like an African chant."
A video posted by 50 Cent (@50cent) on Aug 18, 2015 at 12:25pm PDT
