Few things aggravate an artist more than to see their work leaked. The weeks, months and even years that goes into creating the music and then releasing it properly is thrown out the window if the leak is well ahead of time. Sometimes leaks are intentional, but often, especially in the early 2000s, they were done up to a month or two ahead of time. Now UK electronic trio Noisia face the same dilemma as their first album in six years, Outer Edges, was just leaked over one month in advance of its scheduled release.
The group was in the midst of their full-scale rollout with pre-orders, singles, videos and special physical merchandise planned for the Sept. 16 release of Outer Edges. This was all ruined when the group's album was leaked on Friday ahead of their upcoming tour.
In response they released a statement on their Facebook, where they express their frustration with the leak and outline their plan going forward to get the album to fans and rush the release to now.
"So far in releasing this album, we've made a conscious effort to make every track that's available somewhere, available everywhere. If you pre-ordered the album on iTunes or our webstore, you received the new track the same day it was first premiered on Soundcloud. We believe that users of all platforms should be able to listen to our music pretty much the minute it's available anywhere else. In this philosophy, the availability of our whole album on illegal download sites means that we have to make it available on all platforms.
"So here's our reaction:
"We have immediately changed all our previous plans and made the whole album available to buy on our webstore right now. All other digital platforms will follow this Friday August 5th that was the quickest date we could manage. The physical products (Vinyl/CD/Merch) are still in production so their release date will remain September 16th."
As outlined in the statement, the digital version will be released this Friday, except on their webstore where it is out now. The album has been made available on Spotify to stream now.
Faced with a terrible situation, Noisia have managed to make something of this and not totally give in. That is commendable.
