Featuring a fan favorite song "Summer Renaissance," Tiffany & Co. reintroduced Beyonce to audiences with their newly released "Lose Yourself In Love" campaign video.
The one-minute video was filmed using a "rate 65mm camera" by Mark Romanek, the genius behind music videos by various artists including Queen B's husband Jay-Z, Johnny Cash, Nine Inch Nails, Red Hot Chili Peppers, Madonna, Michael Jackson, Taylor Swift, and more.
He has worked with Beyonce, co-directing "Sandcastles," a song off her 2016 album "Lemonade."
The campaign video begins with the "Alien Superstar" singer walking into a nightclub in full swing. Everyone is having a great time as they dance and toast drinks, and everyone stops for a moment to watch Queen B walk into the club, decked in diamonds.
The familiar beat of "Summer Renaissance" is playing in the background before she starts singing the song. Later into the video, she is seen atop a jewel-entrusted horse, the same one she is sitting on in the album cover art of her recently released album "Renaissance."
Gotta Love Diamonds
The collaboration was announced in September, and started off with a bang. The luxury jewelry retailer revealed pictures of the "Break My Soul" singer sporting exquisite pieces from the brand.
Beyonce shared her excitement about the collaboration through a press release the previous month, "I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals."
Fans are equally thrilled with the campaign and the video, as it follows the same theme of "Renaissance." A fan commented on the campaign video released on YouTube, "At this point, this feels like the closest thing to Renaissance album visuals that we're getting."
"Be patient, you guys. Trust thé process and enjoy the journey. I love that she let us soak this up, she didn't immediately hand us visual vibes to stimulate us... She gave us a chance to be free agents over her music and allow it to entrance us on its own & I'm so glad I've been permitted to have such an organic reaction to this masterpiece of an album! [sic]"
"Great commercial. I love how Beyonce successfully connects the vibe of an album to a brand she promotes. It's a whole new level to connect ballroom culture to tiffany &co. Great job, Bey!"
As of this writing, the video has garnered over 80 thousand views with over nine thousand likes and 400 comments.
Iconic Duo
Beyonce and Tiffany & Co. have had several collaborations prior to this. According to reports, she wore the brand's most expensive necklace earlier this year when she attended and hosted Jay-Z's Oscars afterparty in Los Angeles.
In 2021, they reportedly teamed up with Jay-Z and Beyonce for the "About Love" campaign, which included a short film. It features the couple, with Queen B performing "Moon River," and was directed by Emmanuel Adjei.
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