In a surprising announcement, Kim Kardashian revealed Lana Del Rey as the face of the highly-anticipated Valentine collection for her shapewear brand, SKIMS.
Breaking the news on her Instagram page, the famous reality TV star introduced the acclaimed singer as the star of this exclusive line of Valentine-themed shapewear.
Introducing the talented Lana Del Rey, known as the queen of hearts in the music industry, who will open this dedicated shop that is sure to set hearts aflutter.
Capturing the essence of romance, Lana Del Rey shines brightly in the promotional photos shared by Kim.
In the initial image, the "Born to Die" singer is adorned in a delicate baby blue outfit, featuring a bodysuit adorned with lace cutouts. Accompanied by gloves and bow barrettes, Lana exudes a captivating charm. Positioned within a grand velvet heart-shaped chocolate box, both she and her irresistible charisma find a perfect fit.
In a subsequent snapshot, Lana embraces an alternate persona, donning a sleek black slip and a lace veil that matches flawlessly.
'Worst Ad'
However, in the eyes of the online community, the collaboration between Kim and Lana received a lukewarm response, according to Meaww.
Expressing their discontent, one social media user stated, " I think it's the worst ad campaign I've ever seen."
Adding to the criticism, another user commented, "It's clear that she appears uncomfortable in all the pictures."
Joining the conversation, a different user simply wrote, "Absolutely not."
One individual remarked, "Oh, so you're providing nourishment for the girls now!!!"
Meanwhile, another comment read, "Funny how she complained about other artists dressing provocatively."
A curious user inquired, "Can someone please enlighten me on where in the world they discovered that heart thing??????"
READ ALSO: Lana Del Rey Teases 'Henry, Come On' To Hint She's Crossing Country Music Genre?
SKIMS Valentine's Shop
From what can be gathered from the glimpse into the photo shoot, it appears that SKIMS' Valentine's Day collection will encompass cozy pajamas. Among them is the heart-patterned attire charmingly adorned by Lana Del Rey.
According to an official announcement, the SKIMS Valentine's Shop is set to elevate its range with an impressive selection of 29 limited-edition collections. These collections will include intimates, sleep sets, loungewear, and an array of styles tailored to suit anyone's taste.
Among the items in the assortment would be a pair of cozy pajamas, like the one Del Rey sported with its charming heart design.
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