• NBC News Chief Andy Lack Needs to Save MSNBC

    When it was announced that former NBC News chief Andy Lack would be returning to his old position at the network, all the focus was on the Brian Williams fiasco. It seems fairly likely that Lack will want to at least attempt to figure out how to successfully bring his friend back to the anchor seat of 'NBC Nightly News,' and while that task seems pretty huge, given Williams's admission of having an embellishment problem, it may not be Lack's biggest problem to tackle. MSNBC is tanking in the ratings, so figuring out how to keep the news network afloat is actually something Lack has done before. During his last tenure as news chief, he found the balance that helped MSNBC to stay uniquely competitive, and now he will struggle to do it all over again.
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