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Following the alarmingly high number of drug-related deaths at EDM festivals in the past year, New York's Electric Zoo festival is adopting a new approach to curb rampant drug use: a public service announcement. As reported by the Wall Street Journal, concert goers at this year's Electric Zoo on Randall's Island (which takes place Aug. 29-31) will have to watch a two-minute film titled The Molly, named for the drug of choice for many EDM fans, before their wristbands are activated and are allowed access to the festival grounds. The video is part of a new anti-drug campaign called "Come to Life," started by Electric Zoo promoter Made Event. You can check out The Molly below.
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