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Advertisers paid more than $4.5 million per 30 seconds of airtime during the Super Bowl last night so they like to know that their wares get people's attention. One way to do this is to examine what soundtracks get Shazamed, or searched using music identification service Shazam. Last night's most Shazamed moments came during the halftime show (more on that later) but outside of that it looked like New York songwriter Marc Scibilia induced the most curiosity with his rendition of Woody Guthrie's "This Land Is Your Land" featured during a Jeep commercial.
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