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Streaming is the present and future of music consumption. Consumers, artists and industry observers will all agree on that point. There has been a growing number of data as to how ubiquitous the practice has become in the past few years, but the Pandora-owned music data analytics company Next Big Sound has put it very simply. In the first six months of 2015, music was streamed over one trillion times across various services such as Spotify, YouTube, SoundCloud, Rdio, Vevo, Vimeo and Pandora. -
Pandora Acquires Music Analytics Company Next Big Sound
With all of the headlines about streaming services over the past few months focusing on Spotify, TIDAL, Soundcloud and Apple, Pandora has somehow managed to stay somewhat under the radar. Their latest move has put them back in the spotlight and possibly given them a major edge over their competitors in managing data. The San Francisco-area based company just bought the six-year-old music data analysis company Next Big Sound.
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