During Taylor Swift's electrifying visit to Singapore, the country's main airline and tourist board presented her and Travis Kelce with a lucrative multi-million offer, thanks to their successful performances during the Asia leg of the "Eras: tour.
A source familiar with the discussions revealed to The Sun that the dynamic duo's influence in Singapore has prompted officials to seize the opportunity and capitalize on their current popularity.
According to the insider, Taylor and Travis are considered ideal candidates to represent Singapore globally.
They went on to say that the couple's presence in the country for a few days is viewed as highly significant, with a substantial impact on Singapore's economy.
"We never had an artist that attracts so many fans and helps a country generate so much business and money in such a short amount of time."
Singapore Tempts Taylor Swift and Travis with Ambassadorial Role
According to recent reports, Singapore Airlines transported approximately 200,000 Swifties to attend the artist's series of six concerts earlier this month in the country.
Rumors suggest that a lucrative deal worth $3.2 million spanning two years is being discussed.
To expand its presence in global markets, the airline plans to enlist Taylor Swift and Travis Kelce as brand ambassadors and feature them in promotional campaigns, a strategic decision lauded as a significant opportunity for Singapore.
In Southeast Asia, tourism is reported to contribute a staggering $22 billion annually to the economy.
Travis and Taylor date night after concert in Singapore ! pic.twitter.com/AXbBFScH9F
— Lavender Lover (@jenlavlov13) March 9, 2024
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Singapore's Strategic Move
A professional consultant within Singapore's business and tourism division is enthusiastic about the potential of integrating the famous Cruel Summer celebrity and her partner into the tourism offerings, deeming it a seamless and ideal match.
"They are both superb people, their love is so contagious and everybody loves them," the source explained to the outlet.
"They are modern, smiling, very positive minded and very dynamic and ambitious. That fits perfectly with the country's philosophy."
Singapore stood out as the shining star of Asia after hosting a series of concerts for Taylor Swift at the National Stadium. This marked the only destination in the region for the 14-time Grammy winner, who had previously wowed audiences in Australia.
Meanwhile, Taylor and her boyfriend's presence in Singapore for a few days holds significant importance for the country, significantly impacting its economy.
According to the source, this artist's unprecedented influx of fans and commercial activity has proven immensely beneficial for the nation within a short period.
"It would be amazing to have them both as ambassadors, and hopefully we get to close those deals. Singapore loves them so much!"
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