People are giving Kanye West a lot of credit for using streaming to its full advantage and making The Life Of Pablo a "living album" with updates seemingly every week. However, Norwegian tropical house producer Matoma rolled out the concept late last year on his own LP Hakuna Matoma, which gets updates every few weeks with new music across various streaming platforms like SoundCloud, Spotify and YouTube. One of the bigger tracks from the LP has been "Running Out" featuring Astrid S and it just got a new music video.
The video is a mix of clips pieced together of a woman out in a dark snowy wilderness, seemingly stuck in her car. She appears to be waiting for her lover to come to the rescue, who happens to be Matoma. The video flips back and forth between the pair holding each other and Matoma driving off after barely noticing the woman - "running out on my love" as the song would say. The snowy backdrop is much different from the summery sounds coming from the tropical house track crafted by Matoma and Astrid S.
"When I met Astrid S she played me a guitar demo for this song and I was so inspired," says Matoma in a statement. "Her voice and her emotion is just so incredible."
Matoma is going out on tour across North America this spring and into the early summer. The tour will last two months and is highlighted by two gigs at Coachella with more shows in New York City, San Francisco, Washington DC, Austin and Miami.
04/06: Ann Arbor, MI @ Necto
04/08: Philadelphia, PA @ Coda
04/10: Whistler, BC @ Glacier Creek Lodge
04/14: New York, NY @ Marquee
04/16: Indio, CA @ Coachella Music Festival
04/21: Miami, FL @ LIV Miami
04/22: San Francisco, CA @ Ruby Skye
04/23: Indio, CA @ Coachella Music Festival
04/27: Raleigh, NC @ Duke University
04/28: Iowa City, IA @ Union Bar
04/29: Washington, DC @ A.I.
04/30: Wilmington, NC @ Ziggy's By The Sea
05/27: Austin TX @ Empire Control Room & Garage
06/03: Boulder, CO @ Mishawaka Amphitheatre
06/04: Houston, TX @ Stereo Live
06/05: Dallas, TX @ Sisu Uptown
